Sales Leaderboards do’s and don’ts

The best and worst practices for sales executives

Alejandro Morales
2 min readJan 2, 2018

Selling is an innately competitive activity. In the last decade, big companies have implemented gamification techniques to help change behaviors, develop skills and enable innovation among their teams.

It’s been proven that games played at work can boost productivity and rev-up employee morale.

In this context, sales leaderboards have taken the lead as the best tools to ultimately pump up sales revenues.

For example, through the data displayed, each team member can get to feel the value they bring, increasing engagement and aligning personal goals with the objectives of the organization.

But, be careful! Having a leaderboard is an awesome idea, as long as you take some good advice in how to design and implement them to transform them into useful (and life changing!) instruments.

To help you succeed in this path, we present you the do’s and don’ts that every sales executive should consider. Please take note!


  1. Measure everything by dollars
  2. Choosing the wrong metrics
  3. Encouraging the wrong behavior


  1. Create friendly competition
  2. Customize your leaderboard
  3. Learn more about your team

You can learn more in the original article posted in our company’s blog: Leaderboards do’s and don’ts: the best and worst practices for sales executives.



Alejandro Morales

CEO at CRM Gamified, where we aim to help companies recognize, reward and motivate their people by using gamification techniques.