How Sales Leaderboards Help Promote Transparency and Accountability

Alejandro Morales
3 min readApr 24, 2018

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Transparency and accountability are probably the two most important elements fueling successful organizations.

A Harvard Business Review survey revealed that 70% of employees are more engaged when senior leadership continually updates and communicates company strategies. But how can leaderboards help to fully embrace these concepts?

When it comes to boosting sales through employee engagement, transparency and accountability have been proven to be truly essential. Even though the idea of full disclosure may sound a bit scary, the truth is that employees want to know what drives the company they are working for.

Moreover, the whole team must be aware of the company’s short and long-term goals and how they will be involved in achieving each of these objectives.

Good communication and transparency across all levels of management are what will really help to foster both productivity and trust among your sales team. On the other hand, a lack of accountability can create a devastating snowball effect that will eventually lead to bad performance results and poor sales.

How to prevent it? Well, one successful way is through implementing measuring tools like our Hurrah! Leaderboards. Hurrah! helps in creating clear expectations, establishing meaningful goals and building strong relationships based on trust, support, and encouragement.

5 aspects that you can improve with Sales Leaderboards

Discover how these leaderboards can become your greatest ally with embracing transparency and accountability among your sales team.

1. Understanding of Goals

A highly gamified tool like Hurrah! has all the ingredients to ultimately pump up sales revenues through the roof.

But, like we said before, to accomplish this, it is fundamental that every single member of the sales team, managers, and agents, understand the company’s plans in the short and long term.

Moreover, through the data displayed on Hurrah! each team member can get a feel for the value they bring. Increasing engagement and aligning personals goals with the goals of the company.

2. Visualization of Results

Leaderboards are real-time recognition tools that display performance indicators for sales, marketing, and customer service in a clear and visually appealing style.

As one of our clients recently mentioned: “Hurrah! has a huge culture and communication impact. Reps love having their sales display on the TVs and management loves seeing a visualization of results”.

3. Good Performance Recognition

Accountability not only means holding employees responsible for tasks that aren’t completed.

Actually, it’s quite the opposite. Having the chance to measure performances can also help to reward those team members who contribute the most to the cause.

Hurrah! can be set to display various KPI’s and dynamic values that you want to track and relate to your team’s daily duties.

4. Problem Recognition

On the other hand, leaderboards are also effective tools to recognize agents who are struggling behind with sales numbers.

This doesn’t mean exposing their mistakes to their peers, but rather helping and encouraging them to improve the aspects they need to shine just as brightly as any other great sales agent.

5. Trust Building

Transparency promotes trust in leadership. Even though managers may feel communicating openly is disarming, the truth is that having everything out in the open will actually empower the whole organization to work together in pursuit of common goals.

In other words, clear rules and expectations for everyone coupled with an understanding of accountability are the key ingredients to boost morale and productivity in an increasingly competitive world.

This article was originally posted in our company’s blog, feel free to check it here: How Sales Leaderboards Help Promote Transparency and Accountability.

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Alejandro Morales

CEO at CRM Gamified, where we aim to help companies recognize, reward and motivate their people by using gamification techniques. https://crmgamified.com/