Gamification: the best tool to captivate millennials

Millennials are proven to be the hardest generation of talent to retain at work.

Alejandro Morales
1 min readJan 10, 2018


Until the arrival of gamification.

Millennials are known for being autonomous, restless and keen on independence. They are constantly looking for new experiences, even at work.

For this generation, working is not just an obligation, nor it is only about money. They are looking for something different: a comprehensive experience through a job that is rewarding but also meaningful.

According to the latest research from Gallup Consulting, millennials currently represent 38% of the US workforce. However, only 29% are fully committed to their work, as the report “How Millennials Want to Work and Live” points out.

With those numbers, we can understand why the term “employee engagement” has taken a completely different meaning. HR experts have begun to see gamification as a way of captivating, motivating and engaging millennials at work.

But why gamification can effectively engage millennials? Here are 5 reasons:

1. Promotes collaboration

2. Makes you feel happy

3. Fosters the learning process

4. Motivates self-improvement

5. Helps employees understand the goals of the organization

You can learn more in the original article posted in our company’s blog: Gamification: the best tool to captivate millennials.



Alejandro Morales

CEO at CRM Gamified, where we aim to help companies recognize, reward and motivate their people by using gamification techniques.