9 Best Automation Sales Prospecting Tools Reviewed in 2021

Alejandro Morales
8 min readMay 28, 2021

This post was updated in 2021.

In order to set just one appointment, an average outbound salesperson needs to make 8 dials per hour and prospect for almost 6.5 hours. This doesn’t seem like a very efficient use of their time, right? Time is money when it comes to sales, and manual prospecting often generates more losses than revenue. Nevertheless, prospecting is an important source of leads for most businesses. Luckily, there are lots of tools designed to improve this process while reducing man hours and money spent through automation.

At CRMGamified we’re all about tech that can make the sales process better. Sales prospecting software automates all that time-consuming manual research, finding accurate business contact information in a matter of seconds. By adopting tools of this sort, not only will you cut unnecessary expenses, but also increase productivity, and generate better and more qualified sales leads.

Check out our list of the 9 best automatic sales prospecting applications out there right now.

1. Aeroleads

Founded in 2014, this prospect generation tool can find contact information for both individuals and businesses. Data can be exported into a .csv or to other types of software. The interface is intuitive and easy to use with a clean and simple design. Most importantly the leads provided are extremely accurate. It does require a bit of manual work to separate new leads from the rest, but it’s minimal compared to doing it all by hand. The software promises leads in less than 24hs. As well as that, their support team provides training, documentation, webinars and live support during business hours.

Highlights: A free trial is available to test the software. Simply sign up and install the plugins in Chrome. However, the free service has limited features.

Price: They offer 4 different monthly plans.

  • Take off: $49 for 1,000 credits
  • Climb (most popular): $149 for 4,000 credits
  • Cruise: $499 for 15,000 credits
  • Enterprise: It’s tailored by requirements.

Get more info about pricing here.

2. Lead Grabber Pro

Lead Grabber Pro has been on market for quite a few years, which should be testament to its value. Founded in 1997, this tool helps build contact lists through their lead generation software. This is a great tool for creating outbound lists for sales representatives. Not only does the software scan, extract, and evaluate data on potential clients, but it also verifies the information.

Highlights: By simply conducting a targeted search on LinkedIn you can get accurate information in a few hours. The software is user-friendly, with several tutorials that are easy to follow, simplifying the process.

Price: They have three different annual licenses.

  • For one-person sales teams: $3,495 for 35,000 leads
  • For small sales teams: $5,495 for 60,000 leads
  • For medium-sized sales teams: $8,495 for 100k leads

Get more info about pricing here.

3. Hunter

Hunter helps obtain online contact information by putting together a list of email addresses extracted from online public domain information. It provides sales reps with names, surnames and company websites. They provide a free version with credits per month, which is available for both Mac and Windows, and provides efficient online assistance. The interface is simple and easy to use, and you can even see the number of sources the software has used to verify the contact information.

Highlights: Additional features include massive email processing, a Google Sheets plugin, a Chrome extension to find emails while surfing the web, and several CRM integrations.

Price: They offer 4 different monthly plans, plus a free option.

  • Starter: $49 for 500 searches and 1,000 verifications per month
  • Growth: $99 for 2,500 searches and 5,000 verifications per month
  • Pro: $199 for 10,000 searches and 20,000 verifications per month
  • Enterprise: $399 for 30,000 searches and 60,000 verifications per month

Get more info about pricing here.

4. Leadfeeder

This cloud-based software tracks traffic to collect potential leads via Google Analytics. It works for every type of company, regardless of the size or industry. It can also be integrated with LinkedIn, so individuals and companies can see who has visited their site or profile. This software was created in 2013, in Finland and it’s considered one of the best monitoring applications on the market. Not only can you capture leads, but also track activity, manage campaigns, keep track of goals, time on site and pages, pages visited, and conversions.

Highlights: Leadfeeder offers a free trial, online training, webinars and 24/7 live support, and you can have a full overview of each lead. It’s easy to install and use, and it provides contact information from users in different countries.

Price: They offer two monthly plans. The premium plan price varies depending on the amount of leads offered.

  • Lite: It’s for free. It offers a max. of 100 leads and it retains your data for three days
  • Premium: Starts at 63$ for 100 leads, and it can go up to $599 for 5000 leads. For getting even more leads, you have to contact them to discuss custom requirements.

Get more info about pricing here.

5. Voila Norbert

This US-based SaaS company was founded in 2014 and offers a cloud-based email prospecting and verification tool. It ensures accurate leads and data to help increase conversions. They also provide online client support during business hours. The interface is easy to use and it integrates with Zapier, helping data flow through different services efficiently.

Highlights: Not only can it verify emails in bulk and validate servers, but it also searches for email patterns. You can provide the tool with names and Norbert will produce an accurate list of emails.

Price: It offers 5 different monthly plans, depending on how many leads you wish to capture.

  • Valet: $49 for 1,000 leads
  • Butler: $99 for 5,000 leads
  • Advisor: $15,000 leads
  • Counselor: $50,000 leads
  • Prepaid: Pay as you go. You can choose ranges that goes from $50 credits up to $15,000 credits.

Get more info about pricing here.

6. Leadfuze

This U.S.-based SaaS software provides lead generation, data capturing, as well as lead segments it into different groups, scores them and nurtures them to help increase conversions. It allows you to export and import contact information and can be integrated with leads databases. You can get up to 25 leads for free without having to give your credit card information, and the company provides online support. The paid version provides unlimited leads, it has a simple interface and has an IA assistant, Fusebot, which helps build contact lists, verify them, and check with numerous sources.

Highlights: It can be integrated with Mailshake and Pipedrive. It also allows users to filter depending on the technology their potential leads use as well as the budget they’ve designated for paid ads via Google Ads.

Price: They offer three different monthly plans.

  • Starter: Starts at $132.30 for 500 leads (you can add more later)
  • Scaling: Starts at $447.30 for 2500 leads (you can add more later)
  • Custom: You have to contact them to customize a plan.

Get more info about pricing here.

7. Full Contact

This contact management and sales prospecting tool provides a real-time complete overview of your customers via APIs. It collects data on companies and professionals from social media, blogs, public data, and photos and organizes them in one place. Not only does it search and verify information, but it also removes outdated information from your database to improve potential conversions.

You can combine different digital identifiers to every single profile, increasing the information available for each lead, creating an accurate and complete profile. Full Contact can be integrated with Zendesk, Missive, Freshdesk, Agile CRM and Front, as well as Google accounts, LinkedIn, Twitter and Yahoo. It offers a free trial for 1,000 matches without having to enter your credit card information.

Highlights: You can add tags and notes for contacts to organize them in data packs, and it can create new contacts just from business cards with its identity graph. It can process over 30 million updates per day and offers a Chrome extension.

Price: They offer the following monthly plans

  • Starter plan: $99
  • Plus plan: $299
  • Business plan: You have to contact the vendor to customize it.

Get more info about pricing here.

8. Dux-Soup

This sales prospecting tool helps you find, attract and engage leads on LinkedIn. For instance, by automatically checking their profile, endorsing their skills, logging their activity, or even send personalized messages. You can also add tags and notes to each profile and export data from LinkedIn, such as profiles visited, notes, and lists. You can keep track of each profile and score leads, helping identify the most promising ones for conversion.

Highlights: The free version can be easily downloaded from the Chrome web store and views up to 100 profiles per day. It’s easy to set and unless changed, runs automatically, collecting information on users and contacting them to increase the chances of conversions.

Price: You can opt for a monthly or annual billing plan. If you opt for the annual plan, the price will be lowered.

  • Starter: Free version with limited features
  • Professional: $14.99 monthly
  • Turbo: $55 monthly (includes one week free trial)

Get more info about pricing here.

9. ReachStream

This California-based company has its own marketing and sales data platform with a database with over 70 million verified contacts from more than 50 million companies in 50+ different industries. It provides a 14-day free trial during which you can use its 15 filters or criteria to conduct specific searches across the world and select up to 20 contacts. In addition, you can export the information in .csv format.

Highlights: apart from their subscription plans, you can make a one-time purchase or customer purchase and get anywhere from 2000 to 5000 contacts.

Price: They offer 4 different monthly plans.

  • Basic: $99 for 200 contacts
  • Pro (most popular): $149 for 350 contacts
  • Reach API: You have to contact the vendor to get a quote
  • Custom plan: You have to contact the vendor to customize your pricing

Get more info about pricing here.

This post was originally posted on our blog at CRMGamified.



Alejandro Morales

CEO at CRM Gamified, where we aim to help companies recognize, reward and motivate their people by using gamification techniques. https://crmgamified.com/